While many skaters decry brands like Nike SB, The Swoosh has been opening doors and supporting skateboarding events like Go Skateboarding Day. Two years ago Nike SB was instrumental in getting the West L.A. Courthouse to be designated a legal skate spot. For years Los Angeles County had been chasing away skateboarders from this iconic skate spot with skate stoppers and law enforcement. Nike SB helped negotiate an agreement with the county to turn West L.A. Courthouse into a legal skate spot.
On Go Skateboarding Day 2016 Nike SB unlocked a special new spot that rarely gets skated, the Paramount Studios New York City set in Los Angeles. The iconic streets modeled after New York City are ripe with ledges and pads. Several lucky contest winners from the Nike Skateboarding app joined Nike SB pros Eric Koston, Sean Malto, Paul Rodriguez, Shane O’Neill, Guy Mariano, and Nyjah Huston for a rare opportunity to skate the Paramount Studios lot on Go Skateboarding Day 2016.
The Nike SB crew then made their way to the West L.A. Courthouse later that afternoon for a huge skate session open to the public on the grounds of the West L.A. Courthouse. Nike SB went all out to celebrate Go Skateboarding Day 2016 and their efforts have made a huge impact on promoting skateboarding in Los Angeles and around the world. While they have had an impact on skater owned brands, especially footwear brands, they have put tons of money into skateboarding. They treat and pay their team better than any other brand in skateboarding and they sponsor huge events like Street League which help promote and empower skateboarding around the globe.
With Companies like Nike and adidas promoting and putting money into refurbishing and building skate parks, as well as putting on epic Go Skateboarding Day events the future of skateboarding looks bright. Props to Nike SB on hooking up some lucky skaters with the opportunity of a lifetime and on opening an iconic L.A. skate spot for legalized skateboarding.